Marketing

On the off-chance that you're tired of reading about "Harry Potter and the Deathly Hallows", lets take a look at the factors that made the sale of this book such a huge succes (11 million copies in the first 24 hours!). What can you as a creative professional learn from this from a sales and marketing perspective? What elements of the marketing of the 'Harry Potter' series can you use in your own marketing? Here are five top tips to be learned from the series:

If you are a media professional, or if you want to become one, one of the most important aspects you will have to consider is bringing in the money to support your life! Just being in business and doing your job well usually isn't enough to get you where you want to go in income and other aspects. So here are 6 steps to take when you want to give your earnings a boost: