Is this the future for corporate video music?

Film composer Jeff Rona released a music library composed specifically for film trailers and television promos. Jeff has scored a number of feature film and won a couple of awards. So, intrigued, I quickly scanned a fair number of the tracks and I must say I am highly impressed. This is not your run-of-the-mill electronic plinky-plonk library music. Jeff and his co-composers used real orchestras, choirs, instrumentalists and a top notch film music recoding engineer on this library. So are we going to hear this music on every film trailer in the future? Or even worse....:

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Harry Potter goes green!

I stumbled upon this announcement by Reuters today that 65% of the first printing run of "Harry Potter and the Deadly Hallows" will be printed on FSC certified paper. Boy, is the environment hot these days! While I agree that action should be taken to preserve our planet, I also noticed that it is used as a marketing instrument as well. And looking at the prospective buyers of the HP novel, I think this is a brilliant move! (Hey, they've got me blogging about the book...!) I'm no expert in the publishing industry, but a quick roundup on the 'net suggest that generally around 30% of books is printed on FSC paper, so this is quite a step ahead. On a different 'note'...

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Howard Shore's significance

Did Howard Shore do more than write brilliant filmmusic? According to an article by Michael Beek in Music from the Movies, Shore's "Lord of the Rings Symphony" is "fast becoming something of a musical and cultural phenomenon". And I think he has a point: the music from Lord of the Rings has reached many, many more people than orchestral music usually does. People from all walks of life; young and old. How is it possible that this work (the Symphony is in it's fourth year 'on the road') still attracts packed houses all over the world? It's even more remarkable since "Lord of the Rings" is no simple music! So what is it that creates this effect?

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